Moemoney Computer Services, www.moemoney.com
1440 Coral Ridge Drive
Coral Springs, FL 33071
1/1/98 to Date (PT) President,
founder of Moemoney providing affordable, scalable consulting to small
business and individuals on blending information technology with marketing
methodologies to enhance their profitability.
Identify, quantify, and ascertain corporate & individual client
goals. Analyze current
corporate operating system & propose customized, pragmatic
solutions/improvements. Establish timelines/mileposts/metrics
demonstrating improvements to the client, corroborate by objective
measurements, maximize revenues & minimize expenditures.
Refine client objectives, recommend marketing strategies, calculate
ROI and suggest modifications to marketing tactics. Implement system
enhancements, test the system modifications and analyze the
corporate/individual client operating environment insuring successful
systemic modifications have promoted the desired outcome.
campaigns within the client budget plan. Assess all venues (internet,
email, direct mail, telemarketing, print ads etc.) for the most cost
effective diversified marketing vehicles.
Conduct cost/benefit projections, make recommendations to clients
on their marketing investments to sustain campaigns.
design/create Internet web home pages, develop/produce Internet marketing
plans, infuse appropriate information technology (IT) applications into
the organization. Frequently
developed direct mail and telemarketing campaigns using unique databases
and merge mail formulas for various clients. Designed, created,
deployed and manage home pages for clients such as:
Larry Marano, professional photographer (www.larrymarano.com)
Trenton Ford New Holland, construction equipment dealorship (www.trentonford.com),
Jersey Shore Artists, paintings and objects of art from the NJ shore (www.jerseyshoreartists.com)
Let's Talk Trade! sales/trades of vehicles, boats, planes, real estate (www.letstalktrade.biz)
Arlington Capital Mortgage Corp., mortgages (www.arlingtoncapital.com)
Sierra Packaging Inc.,
plastics BtoB (www.sierrapackaginginc.com)
Moemoney Computer Services (www.moemoney.com),
Princeton Estates, real estate; Obsession, the band; Mimie Langlois,art gallery; and
Genesis Investments, financial investment counseling .
Provide Information Technology
“Help Desk?customer support to managers, employees and
MS Office suite, MS Access, MS Excel, MS Word, MS Powerpoint, MS
FrontPage, MS Outlook, MS Publisher, MS Internet Explorer, Ashton-Tate
Lotus 1-2-3, Novell Networks, Banyan Vines Networks, Systems
Administration, Internet/Worldwide Web apps & technologies,
sound/video multimedia web applications, image scanning.
Capital Mortgage Corp (ACMC)
2 Greenwood Sq, Bensalem, Pa. 19020
6/1/91 to 12/31/97 (PT) Develop traditional and innovative media sales strategies.
Initiate “out of the box thinking?to accelerate new account
generation. Direct, deploy and monitor sales campaigns.
Effectively manage new and existing accounts through an exceptional
competency in information technological applications.
procurement, database development, prospective client targeting, client
acquisition, client retention, distribution, tracking and results analysis
(ROI) of marketing campaigns. Design and create unique databases
permitting recording of marketing campaign statistics. Marketing databases
incorporate elements such as: total cost, total number of targets, number
of responses, number applications taken, timeliness of corporate actions
at various mileposts, diary notices, report generation of individual lead
sheets for loan officers, report generation of summary reports for loan
officers & senior management, cost per lead and ROI per lead plus
notable achievement was direct mail campaigns. Assessed market
environment and formulated profile of prospective client most likely to
desire a mortgage. Identified available companies offering salient
data (mortgage related info, name, address etc.). Reviewed database
providers capabilities & selected provider best suited to supplying
potential clients representative of my profile. Planned database &
merge mail formula directed at these profiled leads. Obtained raw data
from the database provider designed and then created a database.
Programmed database to calculate the homeowner current P&I &
calculate new P&I offered by ACMC. Composed MS Word form merging
with MS Access data producing a personalized marketing letter to the
homeowner showing his current loan amount, date of purchase, monthly
P&I, vs. new offered monthly P&I, the monthly & annual savings
attributable to refinancing. This personalized marketing letter with
a loan profile produced qualified leads, generated a high lead response
rate and increased the sales success ratio. Designed, created,
deployed, and manage the home page for ACMC (www.arlingtoncapital.com)
Steamboat Rd., Warminster Pa.
12/90 to 5/31/91
(PT) Telephone sales of lawn maintenance services
800 Town Center Dr., Langhorne, Pa.
11/1/89 to 11/30/90
(PT) Telephone sales of financial services, insurance and customer care.
US Southern Command (USSOUTHCOM)
12/7/00 to Date (Full Time)
U.S. Army Communications-Electronics Command,
Ft. Monmouth, N.J.
3/26/89 to 12/6/00 (Full Time) Principal purpose is
evaluating, developing, and providing recommendations to improve the
management of complex operating programs or systems.
Currently assessing the Force Management Program.
Previously responsible for the Management Control Program and the
Total Quality Management Program. The
Force Management Program insures that the command manpower levels of
nearly 8,000 personnel is appropriately increased or decreased to match
annual fluctuating budgetary allocations for a payroll of $550,000,000.
Successfully fulfill diverse program objectives by supporting and
sustaining various management initiatives.
Formulate individualized plans for program maintenance, program
enhancement, measure program progress and present conclusions or
statistical standards, techniques and database management to discern &
then report on the effectiveness of programs. Fully comprehend, develop
& implement solutions by using my competency in the most current
information technology applications such as: MS Access, MS Excel, MS Word,
MS Powerpoint, MS FrontPage, MS Outlook, MS Publisher, MS Internet
Explorer, dBaseIII, Netscape Navigator, HTML, CGI scripting, Lotus
ccMail, Lotus 1-2-3, Novell Networks, Banyan Vines Networks,
Internet/Worldwide Web applications.
Conduct reviews and analysis of quantitative and qualitative data
procured from Army organizations. Evaluate
the performance, progress, status and trends of offices against their
mission. These evaluations
include analysis of the utilization of resources, changes in operating
conditions and identification of significant developments restraining goal accomplishment.
Conduct briefings of findings to the principal management officials
and to the Commanding General and Staff.
Uniquely twice awarded the prestigious honor of “Employee of the
Quarter?representative of my recognized achievements.
U.S. Dept. of Labor,
Employment Standards Administration, N.Y., N.Y.
4/13/86 to 3/25/89
Developed and implemented a broad program of
investigations to protect the integrity of the Workers'
Compensation Program, especially against fraud.
Contacted federal, state and municipal agencies, private employers,
lending institutions, medical facilities and insurance companies for
enforcement, verification and compliance with pertinent U.S. codes.
Reported resultant findings to begin, continue and conclude
criminal/civil prosecution or administrative action. Assisted the Dept. of
Justice in case preparation, presentation to the Federal Grand Jury
including testimony before appropriate courts or juries. Provided
technical assistance by initiating and delivering educational programs for
federal employees and non-federal participating groups throughout the U.S.
and territories (Public Relations Specialist)
U.S. Dept. of Labor,
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Employment Standards Administration, N.Y., N.Y.
10/3/82 to 4/12/86
(Full Time) Directed the
Branch of Fiscal Administration, Branch of Claims Services and Technical
Assistance Programs. Initiated
personnel recruitment, promotions and job classifications through two
subordinate supervisors. Independently
established the objectives of the three divisions and forty member staff
which included: The annual disbursement of $96,000,000 in compensation
payments, coordinated Fiscal Division activities ensuring accurate/timely
payment of compensation to medical providers and claimants, analyzed
computerized medical bill paying and reallocated resources for improved
Assistant/Claims Examiner U.S.
Dept. of Labor, Employment Standards Administration, N.Y., N.Y.
2/12/78 to 10/2/82
(Full Time) Public Relations,
training of employees/managers, administration of benefits
U.S. Veterans Administration,
9/5/74 to 2/11/78 (Full Time)
Administration of benefits
M.A. NYU Graduate
School of Arts and Science; 3.56 QPA
6/25/73 B.S. USMMA Kings Point, New York; Graduated 43rd in class
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